marketing

So my wife hands me some new crackers she wants me to try.  They are good.  I look at the box to learn more.  It's a snappy package, neat logo called North Woods or something, claiming all natural indgredients.  It's exactly the kind of thing I want to buy as a consumer.  I'd be even more thrilled if they were made locally, but I'll settle for some elves in the North Woods.   

A little more investiagation tells me who made them.  Frito-Lay, Plano, Texas. 

Up until now, marketing has been about fulfilling an image.  And we were buying.  The game has changed.  More on this to come...