What a wacky news day. On top of our own tragedy, I found out a fellow master gardener died in a house fire over the weekend. Police now think it was intentional.
If you haven't read Matt Taibbi's latest column on the financial fiasco that is Goldman Sachs, AT LEAST read this excellent summary of it and why you should be outraged.
On the lighter side, he's a great article on how to get your kids (or spouse) to eat more veggies.
I've been delving into social media more at work, so it's on my mind a lot. I don't think you can expect traditional marketing to translate directly to new media. Here's an interesting interview with the director of emerging media at Southwest Airlines. And while this article is about activism and how to avoid burnout (good reading in it's own right) I think the concept applies to social networking. We want to measure everything these days, and while that's good from an accountability standpoint, I don't think it tells the whole story. If we rely only on the numbers, we risk burnout, and may give up because things aren't happening fast enough.
The game has changed. We must be patient, persistent, open and honest. It's about building relationships. You gain trust one person at a time, and it's always valuable.
And a interesting take on grief - why we need it.
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